There are special moments that are more conducive to the surprise of a corporate gift, for example, at Christmas, birthday, in the pursuit of a professional successor at a time of celebration. However, corporate gifts are present in the daily routine of the company. For example, by organizing a training course for workers, it is possible to offer material with the company logo to the attendees. There are ideal corporate gifts, for example, a calendar or a pen. However, as with any gift, the key to success in donating a worker or supplier is personalization. That is, try to choose a detail that you like.
How to choose the gift
Corporate gifts can also be non-tangible goods in the form of a material gift. For example, the prize of a free day after having worked hard for a particular project.
Although there is currently the formula of the gift card should be avoided because it conveys the feeling of an impersonal gift. In a corporate gift, the brand of the logo can not only appear visible in the product, some companies decide that it is present in the packaging, that is, in the external packaging. The packaging shows the importance of that first impression.To create a surprise experience in the recipient of the gift is not only necessary to choose the surprise but also, choose the moment. For example, at a business lunch. There are two essential criteria in a corporate gift: it must be practical, and it must have quality.
One of the best times of the year to connect with your clients and show them how much you care is during the Christmas season. After all, it is the season to give gifts, and it is an excellent opportunity to show them how much you loved doing business with them. However, with that said, there are a couple of do’s and don’ts when it comes to gift-giving as you don’t want to come off as inappropriate.
First of all, you should never give the same gift to all of your clients. This is not only impersonal but shows that you haven’t put much thought into gift-giving. As a result, your client won’t precisely feel special, which is not the point of gift-giving. So, instead of giving a generic gift, give each one of your clients a gift that is based on what you know about them. For example, if you know a particular client absolutely loves flowers, then a lovely Christmas floral arrangement would be the perfect gift. There are professionals like florist emu plains who specialized in all areas of floral design.
Next, make sure that you don’t go over the top and spend too much on each client’s gifts. Overspending would show that you’re trying too hard and will likely make your client feel uncomfortable. Instead, set a reasonable budget for modest and thoughtful gifts. Also, you will have clients who know one another, so don’t make the mistake of buying more delightful gifts for some as they will feel underappreciated, and you can even lose that client.
Thirdly, be careful about giving gifts that are food or alcohol-based. For example, giving a bottle of wine to someone that doesn’t drink alcohol is definitely a huge mistake. Alternatively, giving someone a gift hamper with lots of cookies and sweet treats may seem like a great gift, but not if that person is diabetic. Now, that doesn’t mean that you shouldn’t give food or alcohol as gifts, but make sure that the client you intend to give them to would be happy to receive them. If you’re not entirely sure, then it is best to give safer food gifts such as a fruit basket, gourmet food items, etc.
A tip is that you should not send gifts to clients who don’t celebrate Christmas. You should know the beliefs and religions of your clients, and if they don’t celebrate Christmas at all, then don’t send them gifts as it could offend them. However, you can still show them your gratitude by sending a note or a card that thanks them for being a client, and this will ensure they don’t feel left out, but be careful not to mention Christmas.
Our final tip is that when packaging gifts, you need to remember that you’re sending a business gift, and as a result, it is essential that the client knows that it is a gift from your company and not you as an individual. So, a good idea would be to have your brand’s logo printed on each one of the gift bags or gift paper.
We have just looked at how to give gifts to business clients over the holidays. Be sure to take note of the do’s and don’ts listed above, and your gifts will definitely be well received.
The Business Gifts are a way of showing a detail with customers and employees; it is a subtle, original and low-cost way of procuring the fidelity of a user and proactivity of the workers. The variety of these corporate gifts range from the primary button, the useful keychain, to the pleasant Mugs and without forgetting the calendars, lamps, office clocks, card holders, pens, USB memories, mouse pads, folders, blog notes, various articles of office, of beauty, for the home, for the personal hygiene, bags, backpacks, t-shirts and others.
Although there are times of the year in which it is common to give this type of unique gifts, as in Christmas for example. A business gift can be a detail ready to be delivered at any time. These gifts can be customized or manufactured according to the tastes, interests or commemorative dates that you want to leave for posterity, such as the birthday of the company or an employee.
The unique gifts make it possible not only to strengthen business and labor ties; It is also a way to achieve brand positioning in the market. It should be noted that the business gift it must be used and to the extent of possibilities to strengthen emotional and affective bonds; and even with the new generations, increasingly committed to the environment, critical and socially responsible. The new generations are not just looking for a product and service. They also seek to feel identified with the company and more if it represents their values and principles in a changing and eco-responsible world. For the new generations the product, the customer service and the responsibility for the environment; go through that object that you can use even if this is a corporate gift.