A Discussion On Giving Clients Gifts During The Holidays
One of the best times of the year to connect with your clients and show them how much you care is during the Christmas season. After all, it is the season to give gifts, and it is an excellent opportunity to show them how much you loved doing business with them. However, with that said, there are a couple of do’s and don’ts when it comes to gift-giving as you don’t want to come off as inappropriate.
First of all, you should never give the same gift to all of your clients. This is not only impersonal but shows that you haven’t put much thought into gift-giving. As a result, your client won’t precisely feel special, which is not the point of gift-giving. So, instead of giving a generic gift, give each one of your clients a gift that is based on what you know about them. For example, if you know a particular client absolutely loves flowers, then a lovely Christmas floral arrangement would be the perfect gift. There are professionals like florist emu plains who specialized in all areas of floral design.
Next, make sure that you don’t go over the top and spend too much on each client’s gifts. Overspending would show that you’re trying too hard and will likely make your client feel uncomfortable. Instead, set a reasonable budget for modest and thoughtful gifts. Also, you will have clients who know one another, so don’t make the mistake of buying more delightful gifts for some as they will feel underappreciated, and you can even lose that client.
Thirdly, be careful about giving gifts that are food or alcohol-based. For example, giving a bottle of wine to someone that doesn’t drink alcohol is definitely a huge mistake. Alternatively, giving someone a gift hamper with lots of cookies and sweet treats may seem like a great gift, but not if that person is diabetic. Now, that doesn’t mean that you shouldn’t give food or alcohol as gifts, but make sure that the client you intend to give them to would be happy to receive them. If you’re not entirely sure, then it is best to give safer food gifts such as a fruit basket, gourmet food items, etc.
A tip is that you should not send gifts to clients who don’t celebrate Christmas. You should know the beliefs and religions of your clients, and if they don’t celebrate Christmas at all, then don’t send them gifts as it could offend them. However, you can still show them your gratitude by sending a note or a card that thanks them for being a client, and this will ensure they don’t feel left out, but be careful not to mention Christmas.
Our final tip is that when packaging gifts, you need to remember that you’re sending a business gift, and as a result, it is essential that the client knows that it is a gift from your company and not you as an individual. So, a good idea would be to have your brand’s logo printed on each one of the gift bags or gift paper.
We have just looked at how to give gifts to business clients over the holidays. Be sure to take note of the do’s and don’ts listed above, and your gifts will definitely be well received.